Intelligent Structural

Growth

Rácz, Yamaga & Associates is a consulting company focused on strategic direction, management, new business development, merger and acquisitions. It serves companies in several countries of Latin America, recommending and implementing solutions for structured growth and investments.

Rácz, Yamaga & Associates operates the chemical industry in several segments, with significant participation in coatings, adhesives, resins, pigments and other specialty chemicals. We perform in the verticalization and processes from market development, technology transfer, services and distribution.

Our specialists deliver solutions for business opportunities, productivity gains and brand positioning.

 

 

‹TEL:

55 11 5506-6488

 

E‹MAIL

info@ry-associates.com

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COMPETITION IN SOUTH AMERICA COATINGS - A CHALLENGING SCENARIO

Francisco Rácz & Washington Yamaga - Rácz, Yamaga & Associates Paint & Pintura October 2019

The stage for South American coatings market is occupied by thousands of suppliers. This may sound daunting, but it is natural for a mature, sub-segmented market such as coatings: low risk and reasonable return on investment. Given the complexity of technology, distribution and segmentation, it is also natural that less than a hundred suppliers occupy almost 90% of the market, which in 2018 consumed $ 8.1 billion inks for a volume of 3.1 billion liters.

DIGITAL TRANSFORMATION & THE COATINGS INDUSTRY

Francisco Z. Rácz & Washington T. Yamaga - R Y & Assocites  Paint & Pintura March 2020

On one hand there is a mismatch of chemical industry in emerging countries, in relation to other more advanced markets in the world. On the other, there is the opportunity to modify the use and manufacture of paints through advanced digital resources. The digital transformation in emerging countries can happen before many industries are expecting. The high-productivity digital integrated modules for clears, catalysts and colors are already being designed and produced in Brazil and exported to developed countries.