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Intelligent Structural


Rácz, Yamaga & Associates is a consulting company focused on strategic direction, management, new business development, merger and acquisitions. It serves companies in several countries of Latin America, recommending and implementing solutions for structured growth and investments.

Rácz, Yamaga & Associates operates the chemical industry in several segments, with significant participation in coatings, adhesives, resins, pigments and other specialty chemicals. We perform in the verticalization and processes from market development, technology transfer, services and distribution.

Our specialists deliver solutions for business opportunities, productivity gains and maeket positioning.




+55 19 99797 7188




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Finding Ways to Shape the Future

Francisco Rácz and Washington Yamaga – RY & Associates for Paint&Pintura March 2023


To the extent that volatility scenarios influence decisions, caution is noted in growth projections in markets such as Brazil and Argentina and uncertainties in other countries. Regional initiatives of companies expanding to adjacent countries or in niche market actions prevail. Diversification in segments, technologies and geography become options of growing interest.

There are three important initiatives to capture opportunities and ensure long-term success: the sustainable value creation route, the prioritization of digital productivity from raw materials to integrated paint distribution, and the generation and retention of qualified and experienced talent.

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Quality Coatings have Value

Francisco Racz and Washington Yamaga – RY & Associates Feb 2023

The Economic Paint not necessarily is synonymous of coatings that benefits the consumer in actual savings on application and durability. The so-called economic coatings refers to affordable product, but it does not necessarily mean that they are low quality. The specifications are different from other types of coatings. The standardization of coatings for interior and exterior use are different, as the requirements for each type of use may vary. A brand reputation influences how people perceive this value on paint. A brand with a good reputation can be seen as synonymous of quality, reliability and innovation. This may lead people to pay more for their preferences.

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