Rácz, Yamaga & Associates is a consulting company focused on strategic direction, management, new business development, merger and acquisitions. It serves companies in several countries of Latin America, recommending and implementing solutions for structured growth and investments.
Rácz, Yamaga & Associates operates the chemical industry in several segments, with significant participation in coatings, adhesives, resins, pigments and other specialty chemicals. We perform in the verticalization and processes from market development, technology transfer, services and distribution.
Our specialists deliver solutions for business opportunities, productivity gains and brand positioning.
THE ROADMAP OF VALUE STRATEGIES IN COATINGS
Francisco Z. Rácz & Washington T. Yamaga (R Y & Associates) for Paint & Pintura April 2020
In the recent Forums of Paint & Pintura Coatings Magazine, in particular the one held in last March in Fortaleza, we presented the paths of added value in coatings. A discussion on the need to manage contribution margins through the product offering appreciation and an appropriate pricing policy.
The repercussion of this discussion in the new pandemic times reinforces the urgency to implement sustainable practices to protect business values and also to reduce business risks.
IN DIFFICULT TIMES, INNOVATION HAS A SET TIME
Francisco Z. Rácz & Washington T. Yamaga - R Y & Associates for Paint & Pintura June 2020
All crises bring scars before defining themselves as drivers. The 2008 crisis taught the concept of risk in the real estate businesses to a group of people and enterprises. The 2020 crisis affects all of us individually in the capacity to react, defend and work. Mobility as previously conceptualized will change the housing industry, the transport industry, health and social life. New parameters will certainly be reflected in coatings and their brands in order to be socially sustainable.
The coatings businesses will be challenged on its knowledge and creativity, pressured exponentially for new solutions. The drastic reduction in “time to market” will clearly be a survival condition.