Rácz, Yamaga & Associates is a business advisor service consultant company focused on strategic direction, management, new business development, merger and acquisitions. It serves companies in several countries of South America, recommending and implementing solutions for structured growth and investments.
Rácz, Yamaga & Associates operates the chemical industry in several segments, with significant participation in coatings, adhesives, resins, pigments and other specialty chemicals. We perform in the verticalization and processes from market development, technology transfer, services and distribution.
Our specialists deliver solutions for business opportunities, productivity gains and maeket positioning.
Integrated Value in Architectural Coatings, Automotive Refinish, and Industrial Coatings Francisco Racz & Washington Yamaga – RY Associates Jan 2026
The paint industry is undergoing a process of structural transformation. For decades, growth was primarily associated with product evolution. This value-added model remains relevant, but it now coexists with a new logic that is increasingly present in the market: integrated value in coatings, going beyond price and volume. It means combining product, services, technology, data, sustainability, and relationships to deliver real performance to the customer. The value-added model remains relevant, but it now operates alongside a new approach that delivers lower total cost of use, greater customer loyalty, and consistent growth.
Per Capita Paint Consumption in South America (2019–2025): Changes and Outlook Through 2029 - Francisco Racz & Washington Yamaga Nov 2025
Over the past five years, the South American paint market has undergone transformations that go beyond total production or sales volume. Per capita consumption has emerged as a key indicator for understanding each country's market maturity, consumer purchasing habits, and the industry’s challenges. A detailed analysis of this metric reveals how sensitive the sector is to factors such as income, credit availability, urbanization, and technology, providing insights not only into the present, but also into future prospects.