Intelligent Structural

Growth

Rácz, Yamaga & Associates is a consulting company focused on strategic direction, management, new business development, merger and acquisitions. It serves companies in several countries of Latin America, recommending and implementing solutions for structured growth and investments.

Rácz, Yamaga & Associates operates the chemical industry in several segments, with significant participation in coatings, adhesives, resins, pigments and other specialty chemicals. We perform in the verticalization and processes from market development, technology transfer, services and distribution.

Our specialists deliver solutions for business opportunities, productivity gains and brand positioning.

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THE ROADMAP OF VALUE STRATEGIES IN COATINGS

Francisco Z. Rácz & Washington T. Yamaga (R Y & Associates) for Paint & Pintura April 2020

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In the recent Forums of Paint & Pintura Coatings Magazine, in particular the one held in last March in Fortaleza, we presented the paths of added value in coatings. A discussion on the need to manage contribution margins through the product offering appreciation and an appropriate pricing policy.

The repercussion of this discussion in the new pandemic times reinforces the urgency to implement sustainable practices to protect business values ​​and also to reduce business risks.

DIGITAL TRANSFORMATION & THE COATINGS INDUSTRY

Francisco Z. Rácz & Washington T. Yamaga - R Y & Assocites  Paint & Pintura March 2020

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On one hand there is a mismatch of chemical industry in emerging countries, in relation to other more advanced markets in the world. On the other, there is the opportunity to modify the use and manufacture of paints through advanced digital resources. The digital transformation in emerging countries can happen before many industries are expecting. The high-productivity digital integrated modules for clears, catalysts and colors are already being designed and produced in Brazil and exported to developed countries.